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7
Financial Strategies for Transitioning from
Salaried to Solo |
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by: Nina Ham
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Copyright 2005 Success from the Inside Out
A 40’s something woman was talking to me the other day about
her growing sense of frustration with “working for someone
else” and her longing to “do my own thing, drive my
own wagon”. But, she said with consternation, “I
have family counting on me and a standard of living I don’t
want to sacrifice.”
Everyone has to decide for themselves what level of sacrifice and risk
they’re willing to undertake in order to enjoy the
satisfactions of working independently. Knowing some strategies for
managing the risk will allow you to make a well-informed decision.
Of the seven strategies included below, the first two suggest ways to
gradually transition from salaried to solo, instead of diving off the
edge. The second two are ways to stretch the dollar; and the final
three are ideas for getting started without stopping.
1. Continue to draw a (reduced) salary
Leaving your current employment in order to develop your new business
may look like the only option, based on an assumption that you
won’t get approval for reducing your hours. While this may
prove to be the case, asking yourself why and how your company will
profit from retaining your skills and experience for a transitional
period can provide the basis for approaching your employer. Be sure to
do your homework first, however, and be able to back up your request
with a solid rationale.
Also consider the issue of timing. You want to weigh informing your
employer of your wish to leave with being prepared to leave if the
answer to your request is no.
2. Develop another income stream
If you need to leave your present employment, is there a skill in your
toolbag that you can resuscitate and put to work without a significant
expenditure of time or energy? Is moonlighting or freelance work an
option? Virtual e-lancing websites (such as eWork.com, Guru.com, and
e-lance.com) may be worth looking into for short-term professional
services opportunities.
Examples: A community mental health worker transitioning to private
practice used his conflict resolution experience to sell a training
package to public schools. A woman transitioning out of an insurance
brokerage created and sold seminars on long term care financing at
local retirement centers.
3. Reduce expenses
Apart from fixed expenses - mortgage, taxes, insurance, etc.
–are discretionary expenses that make up the larger part of
budgets. Doing a careful analysis of these expenses and choosing what
you can forego for awhile can often save thousands per year.
Carefully analyzing hidden expenses – credit card interest
rates, bank charges, late fees, auto debits, phone plans – or
“lost money” from low interest rates on savings may
generate several thousand more per year.
4. Borrow
It isn’t necessary to wait to borrow for start-up costs until
you have a well-documented idea to submit for a business loan.
Refinancing a home or taking a line of credit are relatively low-cost
ways of generating capital. Depending on your credit rating, you can
also get time-limited low-interest loans from credit card companies.
If you choose this option, applying for loans or refinancing packages
while you’re still employed is strongly advised. Your rating
as a borrower declines quickly once the regular paychecks stop.
You don’t have to wait!
Get started on your new business idea while you’re still
employed. Several of the all-important first steps (below) can be
started while standing in the grocery line or running on the treadmill.
They involve asking yourself some questions and doing some informal
research to get crystal clear about your idea. This can take weeks off
your actual start-up time.
5. Identify your niche.
Think about the services you’re uniquely qualified to
provide, as well as the ones you most enjoy providing. Be specific!
Write them down! Then think about what group of people would get
benefit from those services and have the ability to pay for them.
Again, be specific: age, where they congregate, habits and values, how
they define the problem your services are going to solve. If you
don’t know, ask. Find someone who fits your “ideal
client” profile (s/he may be on the treadmill next to yours
at the gym) and get permission to ask some questions. People generally
love to be helpful.
6. Create your marketing plan.
Don’t be intimidated by the term “marketing
plan”. While what you need from a marketing plan will get
more sophisticated as your business develops, for now it simply means
answering the question, How is my business going to make money? What is
the product or service you’re going to sell? How will you
describe it so people quickly recognize the value? How will you package
it? (fee for service? by the project? on retainer?) How will you price
it? (What’s being charged for comparable services? What
“feels right” to you?)
7. Manage fear!
For most people, anything involving money involves some level of fear.
It’s important to acknowledge to yourself and to others that
you are taking a risk, and you’ve decided it’s a
risk you want to take. So consider the fear natural, and find ways to
manage it.
Getting support from people who believe in you and in what
you’re embarking on is #1 in fear-management tactics.
Don’t assume that you’ll get it from the people
closest to you, or that if you don’t have it you
shouldn’t proceed. They’re probably the ones most
impacted by your decision and so may be least ready to offer support.
Their consent – a willingness to go along with your plan
– is helpful, but support may have to come later.
It’s also helpful to set a goal (and a date for completion)
that’s key to your new venture – arrange financing
by a particular date, or sign a lease – and announce it to at
least one person. You’ll find that making that commitment,
saying it out loud, and following through will in turn generate more
confidence and more forward momentum.
To all of you who are tired of marching to someone else’s
drum and are eager to go solo, these strategies should help you take
prudent but positive steps toward realizing your goal. Good luck!
About the author:
Nina Ham is an internationally certified women’s business
coach and a licensed psychotherapist. Her company, Success from the
Inside Out, provides programs and services essential for anyone making
the salaried-to-solo transition, including niche identification,
marketing fundamentals, and self management for solo professionals. Go
to her site, http://www.SuccessfromtheInsideOut.comand
take her free quiz, Is Going Solo for You?
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