Search and Online Businesses
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Before we begin with a consideration of the major topic of this article, I want to begin with a checklist of items someone beginning an online business needs to consider.
(By the way. This is one of the coolest search tools you'll ever use, and you can try it for free!)  Most businesseses will be listed on search engines in two ways: an ad which the business will purchase to be listed at the top (or along the right-hand column) of the search results for certain terms (keywords); of by the businesses's natural page rank (PR). The latter (PR) is the best way for your business to be found, because you don't have to pay to have those customers find you! Most business will buy ads by using pay-per-click search engines, especially in the beginning. In order to achieve a good PR, your business's site must be optimized for search engines, and this is something that is vital for you to understand no matter who is actually building your site. Even if you outsource the initial construction of your business site, probably later changes and additions and minor tweaking will be done in-house. One good way to check out some differences between paid search results and those that are the result of natural PR, which is the result of efficient search engine optimization is this: Sometime when you're searching, today, click on links of both types (paid and unpaid). It there a difference in the relevance of the sites? If the search engine has done its job well, there shouldn't be much difference. The search company should make sure that the paid inclusions are very relevant to the search terms. Often, in fact, the paid search listing will be very well constructed, because they are confident enough in their results to be willing to pay for their listings. Of course, that will not always be the case, but I'll let you do your own experimentation and come to your own conclusions. In order to achieve good search engine optimization (SEO), you need to buy some good SEO software and advice. Don't worry, these investments will pay for themselves within a month by bringing customers and leads to your site for free! I've listed some great tools in the right column of this page. Understanding how search engines work and how people search are important parts of your eventual success in the online business world. I've provided some links to sites that will let you learn about various search engines, searching techniques, etc.--again, in the right column. (Another way people choose sites is by going to a directory. Here's a great tool to get your site listed in a directory. I had been paying $60 per month to have others to do this for me. This software makes it a snap!) 
 The days of putting up a business site and sitting back and counting the customers are over--if they ever existed! Success with an online business requires the same investment of time and money (although perhaps a little less money) as operating a business in your city's downtown. But it can be a lot of fun, and the financial rewards can be great if you do it right from the beginning. Here's to your success! Greg Copyright
2006 gSport Enterprises LLC
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Read a review of Affiliate Project X by someone who uses the system! SEO Elite (not cheap but it's hard to do better than this, saving you a fortune in the short-run and even more over the long haul) T.O.P. SEO Software (not quite as valuable as SEO Elite, but a decent supplement) SEO Video Tutorial (a good supplement to other instructional products) Keyword Elite Software (a must have for SEO and PPC--perfect combination with SEO Elite) Top weekly searches in various categories--by Ask.com Yahoo Buzz Top searches by Dogpile users Same from AOL Google's Zeitgeist Top 50 from Lycos PayPerClick Guru Web Robots FAQ |