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Exposing The Myth Of The Free Home Business |
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by: Ken Leonard Jr
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Here is some feedback I recently received
from one of my home business advice newsletter readers:
"I have joined a lot of free home businesses and have made no money. I
am determined to succeed at this internet thing, but I need help. I'm
not going to spend money on this and waste it. Do you know where I can
get a simple step by step FREE manual so I can start my home business?"
-- Jeff M.
And here is the advice I gave Jeff...
Have you spent months, maybe even years, looking for a way to make a
living from home on the internet? If you are only considering what is
commonly referred to as a "free home business", you are likely to be
looking for a long time to come. You can avoid wasting more time and
effort by understanding the realities of running an internet home
business.
The mentality of getting something for nothing will put an end to any
dreams of working for yourself you may have. So will the need for
immediate gratification. By keeping these thoughts out of your mind,
you greatly increase your chances of running a successful internet home
business well into the future.
Let's start out by looking at the idea of a free home business. This
would be a home business that you could start and run without spending
a dime. You see many different kinds of businesses every day, both
internet web sites and real world businesses in your neighborhood. Can
you think of just one real business that can be started with no
investment and requires no money to operate? You can't because there
aren't any.
And spending months of your personal time to set up and run even the
most basic small business (that may or may not make any sales) is still
costing you money. Yes, your time is a valuable asset that does have
monetary value, just as it does when you spend it working for someone
else. The fact is that you cannot replace the time you have already
used. But you can make more money. You cannot make more time.
If you are not willing to spend money to start and build your home
business, you are involved with a hobby, not a business. It is possible
to start and build an internet home business using low cost tools and
resources, in case you don't have $100,000 lying around. It is also
possible to use many no cost resources in your home business that will
save you tons of money. But when it comes right down to it, you have to
be willing to take on some risk if you want a real business of your
own. You have to assume the risk of (wisely) spending money to build
your business. There is no way around it.
Here is a getting started manual (free) like the one you asked about
http://kenleonardjr.com/manual
Establishing priorities for your personal and business spending habits
is your first important task. This will allow you to treat your
internet home business like a business, not a hobby. Since your initial
cash flow may be small, your initial growth will be slower. But having
your internet home business started and running is essential. You can't
grow a business that doesn't exist. If you can then delay your
gratification by putting most of your revenue back into the business,
your business will slowly grow into a profitable money maker.
By delaying gratification, you are demonstrating that you can focus on
the big picture, your long term future. This is an essential small
business mindset that will allow you to eventually get what you want.
Any money you spend on advertising your product or service should be
focused on the long term, too. That means focusing on building mailing
lists of targeted prospects, either email lists or direct mail lists
(both is better!).
You will still end up making some sales along the way, but over time
you will have created a much more valuable long term business asset.
Future repeated contact with your email and direct mail lists will cost
you very little, practically nothing. And the relationships you build
through regular contact will make you many customers and sales long
into the future at near zero overhead.
So go ahead and start a real internet home business, but stay away from
any "free home businesses" (masquerading as real businesses) that won't
build real long term worth. You will save yourself a lot of grief, and
you will end up actually getting what you want out of life.
About the author:
Ken Leonard Jr. can help you start
an Internet Home Business in just
a few weeks, using only free and
low cost tools and resources...
http://home-based-business-online-resources.com
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