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Get Serious About Your Web Business |
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by: Mal Keenan
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Copyright 2004 Mal Keenan
So much has been said about this subject in the past but I feel I must
reiterate the importance of getting your own domain name if you are to
be taken seriously in the home business world.
There is nothing more offputting than seeing an ad with a free domain
name attached (ie http://www.freedomain.yourname.com). I personally
will bypass such businesses.
The fact of the matter is that a business person who is not prepared to
pay a sum, of at most $35 per year, to register a domain name just
doesn't deserve to be taken seriously. You can of course find sites
that will register your domain name for as little as $10 per year. You
can then get your website hosted for a few dollars per month.
Registering your domain name builds credibility and creates an identity
for your business.
When choosing a domain name it is better to use a term that is going to
stick in the mind of prospective buyers, something that your visitors
will remember you by. For example "Betterbuymarketing.com" would be an
example of a relatively short and catchy domain. Unfortunately a
greater % of two word domain names have been taken up by the 100,000s
of online businesses but if you persist you can get something suitable.
It doesn't have to be a .com name although this is preferable. I
personally host two of my sites using the .info and .biz domains. See
below:
http://www.workathomebiz.info/
http://www.workfromhomebiz.biz/
It is also a great idea to use keywords relating to the type of
business you run. You can see from my own two businesses above that
this has been my strategy. This can significantly enhance search engine
ranking for these keywords and I now rank in the top pages of
Google/Yahoo for both these sites with the terms "work from home" and
"work at home business information".
Another important aspect of owning your own domain is when it comes to
e-mail marketing. Who are you more likely to buy from, bob@yahoo.com or
bob@betterbuymarketing.com? Selling online is all about building trust
between you and your customers and registering your domain can go a
long way towards building this bond between you and your website
visitors.
Whether you use the above strategies or not, it is extremely important
that you take that first step now and register your own domain name. At
the very least the name will become your property and, depending on the
amount of work you put into building your web presence, may become very
valuable one day.
Good luck and I wish you every success with your business.
You can register and host your domain name here:
http://www.workathomebiz.info/hosting.html
About the author:
Mal Keenan is editor and publisher of Home Business Tips
Newsletter: http://www.home-business-tips-newsletter.com/
For A Home Business You Can Believe In:
http://www.eliteteamireland.com/
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