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Marketing Your eZine
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by:
Dirk Wagner
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Copyright 2004 Dirk Wagner
The internet marketing “Guru’s” have been
saying for years that the “money is in the list”.
In other words, having thousand’s of subscribers to your
ezine or newsletter increases your chances of potential sales.
It is pretty hard to dispute that quote but how do you go about getting
those thousand’s of subscribers to sign up for your ezine?
I use three primary ways to get interested subscribers to sign up for
my ezine. Purchased leads and subscription services, ezine directories
and article writing.
Purchased Leads/Subscription Services
Purchased leads and subscription services work with you to get
subscribers to sign up for your ezine. You agree to purchase x amount
of subscribers per month from a subscription service for a fee and they
will advertise your ezine for you until they have filled the amount of
subscribers you have purchased. Most companies will always give you
more than the amount you purchased due to bad email addresses,
removals, and undelivered emails. Subscription services are ideal for
anyone that is first starting out as a way to get quite a few
subscribers in a relatively short amount of time. You will also have a
choice of single opt-in or double-in subscribers. Double opt-in
subscribers actually have to reply to an email to validate that they
are interested in your ezine, where single opt-in will get your ezine
automatically. There are many subscription services to choose from and
I advise trying different ones because every list is different.
EZine Directories
Ezine directories are websites that will allow you to submit your ezine
to their website. There are free and paid directories. You submit your
url for your ezine and a short ad about your ezine and that is it. Here
are few examples of some ezine directories I use.
http://www.bestezines.com
http://www.ezineadvertising.com/
http://www.ezine-dir.com/
http://www.ezinelocater.com/
http://www.ezine-marketing.com/
http://www.ezinesearch.com
http://www.ezine-swap.com/
http://www.ezine-universe.com/
http://www.ezinepublisher.org/
You may also do a search at http://www.google.com for more ezine
directories.
Writing Articles
Writing articles is a great way of promoting your ezine, website, or
products. Simply write a short article of 500-1000 words on the subject
of your choice, preferably about your home business and submit them to
article directories. At the end of each article you get to use a author
resource box to tell the reader about yourself. This is where you
promote your ezine, website or product. Use four to six lines to give
your name and details. Then submit your article to article directories
that are always looking for quality content. Here are some of the
article directories I use.
http://www.authorconnection.com/
http://www.addme.com/nlsubmit.htm
http://www.allnetarticles.com/
http://www.articlecentral.com/
http://www.articlecity.com/
http://www.articles911.com/
http://www.bestparentingresources.com/Article.html
http://www.boconline.com/sub-art.htm
http://www.business-dynamics.com/resource_library/index.html
http://www.businesstoolchest.com/articles/submit.shtml
http://www.bytesworth.com/articles/
http://cerebuswebmaster.com/onsite/articles.html
http://www.certificate.net/wwio/ideas.shtml
http://www.clickforcontent.com/
http://www.connectionteam.com/
http://www.digital-women.com/submitarticle.htm
Tools
There are some tools you will need in order to deliver your ezine to
your subscribers. A good autoresponder is a must if you hope to have
thousands of subscribers to your ezine. Autoresponders house your ezine
and subscribers on one system and automatically send your ezine to your
subscribers. The autoresponder takes care of when to send the
subscriber the next addition of your ezine based on the intervals you
set.
Another good tool to use is a pop-up or pop-over ad on your website for
those that are visiting your website. The pop-up/over ad will capture
the prospects name and email address and send it directly to your
autoreponder. Once you have them in your autoresponder you start to
develop a trust relationship with your subscribers, this is important
because once your subscriber feels like they can trust you they are
more likely to buy what you are selling. Good luck with your ezine
marketing!
About the author:
Dirk Wagner is CEO and owner of http://team4success.bizand
the free, easy to install ##1 home business toolbar with automated
updates.A website dedicated to helping the home-based business
entrepreneur start and succeed with there very own home-based business
by publishing his free online course for successful Home Business.
Circulated by Article Emporium
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©2005 - All Rights Reserved
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