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Wealth is in the Eyes of the Prospect
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by:
Craig Friesen
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Copyright 2005 Craig Friesen
If you do any browsing of online home business sites or Internet
marketing, you will surely have seen this message is some shape or
form: "quit your job and become wealthy working from home...let us show
you how!" In fact, most of the people who will read this article may
have promoted a product or home business opportunity with a similar
sales line or a variation.
What many do not understand is that wealth can be defined in different
ways. A dictionary definition of wealth is: 1. riches; large amounts of
money or worldly possessions; 2. an abundance of anything.
Your typical advertisement promoting an online money-making opportunity
focuses mostly on the first definition - a large bank account and
luxury items to your heart's content.
Home business opportunities, on the other hand, tend to focus more on
the 2nd definition. Here are several examples of how wealth is used as
"an abundance of everything" in online marketing:
- quit your job / fire your boss (wealth = more independence and
control)
- work at home / work from home (wealth = more time for family and
self, with flexibility of schedule)
- earn extra income / need help paying the bills? (wealth = more
discretionary income).
The implications of this observation for us marketers are that you can
promote the same opportunity in different ways and by doing so expand
your market. Let's say you have a home business opportunity that
involves selling a health product. The 2 most obvious ways to market
the opportunity is to interest persons who use the product as well as
those people just looking for some kind of home business. Your
promotional material will be different for the 2 types of recruits -
one that promotes the opportunity primarily, and the other that says,
"you use the product, why not earn some money selling it to your
friends?" You could also promote the opportunity as a means to luxury -
the first definition of wealth. Design your promotional material to
highlight the possibilities of residual income.
The point is, no matter what the opportunity, you can widen your
prospective market by designing variations to your promotional
material. Splash pages are a great way to accomplish this. Optimize the
keywords and graphics to focus on one segment of your marketing instead
of trying to attract them all. You might also want to prepare matching
landing pages so tha tyour prospect doesn't think they ended up in the
wrong place.
If beauty is in the eye of the beholder, then wealth is in the eyes of
the prospective recruit. Understand what your prospects are looking for
and promote your business opportunity accordingly.
About the author:
Craig Friesen is a freelance writer and Internet marketer, living in
rural Saskatchewan. Visit FreedomdreamR.net for business opportunities,
webmaster resources and to sign up for the free business newsletter.
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©2005 - All Rights Reserved
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